At the same time that Bluesky, a social network that is similar to Twitter, is experiencing a big increase in the number of users this month, Threads, which is Meta’s own X competitor, has been rapidly expanding its platform. The head of Instagram, Adam Mosseri, made the announcement on Friday that Threads will begin testing artificial intelligence-powered summaries of what people are saying on the site in the “Trending now” section of the social media app in the United States.
The new addition appears to be comparable to the Stories feature of X, which employs Grok, an artificial intelligence chatbot developed by Elon Musk, to describe current themes in the Explore part of the social network.
In addition, the business mentioned that Threads is going to examine a wider range of themes that are currently hot. Furthermore, users will now have the ability to search inside a particular date range as well as look for posts from a given account specifically.
Mosseri is quoted as saying that the enhancements are “long-overdue improvements to Search and Trending Now on Threads” in a post that was published on Threads.
At a time when many users of X are transitioning to Bluesky, which has now topped 20 million users, Meta has been pushing swiftly to update Threads during this transitional period. Following the results of the presidential election in the United States, the platform has witnessed a spike in the number of users. This is a direct result of X taking a more right-wing perspective, particularly when Musk utilized the social network to campaign for President-elect Donald Trump.
The platform is now welcoming feedback, as it launched out modifications this week to reveal more information from individuals you follow in the app’s algorithmic feed. This comes after several users voiced their dissatisfaction with the algorithm that Threads uses.
Threads users now have the ability to construct feeds based on specific themes or person profiles thanks to the social network’s introduction of custom feeds earlier this week. Threads is able to compete with Bluesky’s own features, which allow users to construct their own algorithms, feeds, and lists, thanks to the tool.
It is important to point out that the user base of Threads is still far larger than that of Bluesky, as it has more than 275 million users that are active on a monthly basis. Nevertheless, according to information provided by Similarweb, a market intelligence company, Bluesky is beginning to catch up to Threads in terms of the number of daily active users. According to the company’s assessment, the social network might eventually catch up to Threads if it is able to maintain the same rate of development that it is currently experiencing.