According to CEO Matt Mullenweg, the web publishing platform WordPress is launching an early version of an AI development tool that is “V0 or Lovable, but specifically for WordPress.” V0 and Lovable are allusions to well-known “vibe coding” services that are used to create software with prompt-based, AI interfaces. Along with other AI projects, Mullenweg unveiled the new WordPress AI tool, Telex, during the company’s WordCamp US 2025 conference in Portland last week.
Mullenweg gave a brief demonstration of how Telex would enable users to construct Gutenberg blocks, which are the modular sections of text, graphics, columns, and other elements that comprise a WordPress website, during his keynote talk. He demonstrated how one developer created a basic marketing animation using the new technology.
Today, Telex is classified as “experimental” and is accessible on its own domain at telex.automattic.ai. The service is accessed by entering the type of content block you wish to create in a prompt. The result is a.zip file that can be installed as a plugin on a WordPress website or WordPress Playground. (The latter is the platform that enables you to use WordPress without a host in a web browser on any device.)
The launch comes after WordPress said earlier this year that it was creating an AI team to oversee the creation of AI solutions that support the organization’s long-term objectives.
Numerous test projects failed or required extra work to function properly, indicating to early testers that Telex still has a ways to go.
Mullenweg was optimistic about the potential of AI to advance the WordPress mission in the long run, albeit emphasizing that Telex was still a prototype.
A key component of WordPress’ aim is democratized publishing, which is defined as “taking things that were hard to do, that required knowledge of coding or anything else, and… making it accessible to people.” We truly own it and have the rights to it, Mullenweg stated. “We made it accessible in a radically open way, in every language, at low cost, and open source.”
The CEO acknowledged that, given the excitement and discussions about AI possibly being a bubble, there were some aspects of its advancement that could be frightening, but that didn’t take away from his enthusiasm.
Regarding AI, he stated, “There is a seed of something at its core that is so enabling.” “Building for WordPress is an extremely exciting time.”
Mullenweg also demonstrated a less complex AI application that provided a WordPress support assistant within the browser and was created in an hour or two during Contributor Day. Additionally, he mentioned Perplexity’s Comet, his preferred AI browser, which enables users to engage with WordPress through its interface.
Mullenweg merely provided a quick update on the legal drama that has surrounded the company for the past year or so. Mullenweg claims that WP Engine, the company’s hosting provider, is making money off of the labor that WordPress accomplishes without giving back enough. The two parties are involved in a dispute. Because he claims that customers are confused by the WordPress trademark’s association with the company, he wants WP Engine to license it.
“To give you a quick update, it is currently making its way through the court system. We have faith in the justice system,” Mullenweg stated. “I’ll just state that there was a settlement conference and that I attended; the other CEO did not,” if there is any comments. However, it is overcoming that obstacle. And that’s all I have to say about that whole ordeal.