Google will soon let consumers take the watermark off of its AI generations.
Google said on Friday that its AI generations, including photos, videos, and music, will now let users erase a visible watermark. The invisible SynthID watermark and C2PA standard-related metadata will not be impacted, according to the business.
This toggle will be accessible for Nano Banana, Omni, and Lyria models, according to a post on X by Josh Woodward, the company’s vise president for Gemini. He clarified that Gemini and Google’s video editor, Flow, will have the option to disable the visible watermark, with support for Search to follow.
Since visible watermarks frequently make content less valuable for professional and creative work, the move illustrates an emerging approach to labeling AI-generated media. Nevertheless, it is still necessary to identify AI-generated content.
While visible watermarks are no longer required, C2PA information and invisible SynthID watermarks are still utilized for transparency in an effort to strike a balance between creative control and safety. Thus, you may still determine whether an image was created by AI using Gemini or Search,” he added.
Users will be able to switch the visible mark on or off by going to Settings > Media Watermark once the feature is launched in the upcoming days.
Additionally, Google is making Credentio, a new library, available to developers so they may incorporate a local validation system into their applications.
This follows Anthropic’s contentious decision to comply with EU standards by adding a watermark to text and files created by Claude.