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Intelligent Automation (IA) Can Transform Marketing and Sales in 6 Ways

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Have you used clever automation to improve your marketing and sales processes?

According to a Semrush report, 71% of marketers believe IA might be effective for customization. When it comes to Marketing and Sales, it is critical that companies develop methods to improve engagement with their consumers and prospects. Employees may benefit from the assistance of IA through job automation due to the vast volume of data that must be handled.

How might Intelligent Automation improve marketing and sales operations and increase productivity and efficiency?

1. Use web scraping to collect data more quickly and easily.

Data is extremely crucial in sales and marketing. It might be rival data that needs to be updated constantly in order for you to remain competitive. It might also be market data that needs to be managed and updated on a regular basis if you want to stay in business. Because clients’ needs change, it is critical to keep your data up to date. Data enables you to create effective campaigns and marketing/sales strategies, allowing you to better target your clients by offering a product or service that meets their needs. You can also use statistics to assess your product or service.

However, how do you handle data? How do you acquire data that may vary and reside in various sources such as documents, systems, social media platforms, and so on?

With web scraping, intelligent automation may help you acquire data more quickly and easily.

What exactly is web scraping?

Web scraping is the automated extraction of structured web data. You can automatically collect publicly available data that sits in websites, social media platforms, or e-commerce platforms on a wide scale. This allows cognitive bots to collect data and store it on your end for you to utilize or analyze as needed. This strategy will assist marketing and sales departments in collecting data in an automated manner. Instead of spending so much time collecting and acquiring data, marketing and sales departments can save time by leveraging that data to better target their clients.

2. Sentiment research provides a better knowledge of client satisfaction.

It is critical to track and measure consumer satisfaction (as well as their feedback) regarding your products or services. Having a thorough understanding of how your customers feel about your product or service can assist you in evaluating and improving it. Again, data plays a critical role here; gathering and interpreting data is critical. This sentiment analysis is also useful if your marketing department wants to conduct market research, or if they want to introduce a product but first want to know how the public feels about similar products.

Text analytics is possible using the AI elements of Intelligent automation. A.I. Natural Language Processing (NLP) enables this capability. NLP enables cognitive bots to intelligently assess, analyze, and identify text (text analytics), such as sentiment analysis, text comparison (fuzzy comparisons), text classification, or text interpretation. Cognitive bots can grasp and interpret human-natural language (even in languages other than English!) using A.I NLP.

With this automated method of consumer awareness, the marketing department can have more confidence in providing items or services that are designed to win the hearts and allegiance of their target clients.

3. Use AI-driven data analytics to uncover customer insights for improved interaction.

Once again, it is all about data.

As intelligent automation aids in the simultaneous collection of data with guaranteed accuracy, enterprises can optimize data to provide customer-driven insights. Cognitive bots can determine the trend and pattern of data provided to them using A.I. Machine Learning. This enables the organization to have the data evaluated and optimized in order to create insights that the enterprise want to investigate. As a result, this will be the key to gaining a deeper understanding of the market trend and what the client requires.

With the accessibility of data collecting and analytics, marketing and sales departments may better grasp what their clients require, particularly the most recent market trend. Enterprises may better engage their customers in a crowded business environment by using the correct automation technologies. Greater innovation requires data-driven insights. This will assist the company in addressing the quandary of what is the game changer. This will increase the company’s competitive values.

4. Mass messaging and tailored customer conversations

Consider the possibility of reaching out to hundreds (or even thousands) of your consumers in less than an hour! Assume you are preparing to launch new product promotions or discounts and want to ensure that this message reaches your customers efficiently. It’s one thing to reach them by email via newsletter subscription, but who reads their email inboxes that frequently? When your promotion period is ended, they may check their inbox and receive your message. The issue is to reach them more quickly and effectively.

It is achievable with the help of these cognitive bots! You can personalize your message by using text, videos, photos, or GIFs! You can target depending on different message or content categories. Cognitive bots only need to send it! It’s so dependable that it can send different messages to different targets according to your specifications. Cognitive bots may retrieve a customer’s phone number from your system, add them automatically, and deliver messages. You may also send in multiple languages!

5. Make data entry and consolidation more automated.

Intelligent automation allows for seamless and streamlined data entry and aggregation. If you are manually digitizing data, updating and entering data between systems, you must pause and seek assistance.

Intelligent automation increases productivity by automating data handling. Cognitive robots can assist in reading and extracting data from documents, eliminating the need to manually digitize them. The robot can also retrieve data from any source – systems, platforms, or paper documents – and consolidate it in a single master spreadsheet.

Examine how clever automation extracts data from paper documents.

Updating CRM and ERP systems can be tedious and time-consuming as well. Consider having cognitive bots perform this for you, allowing you to focus on more strategic duties that are more valuable to your company.

6. Create reports

Every day, the marketing and sales departments must generate and process a variety of reports. This process entails gathering data from multiple sources, combining and compiling it, and then forwarding it to a managerial level for review. This method can also be repeated on a weekly, monthly, or yearly basis.

But what if you could generate cross-functional reports automatically in seconds? Streamlined report generating for your ad performance? Report on metrics? Customer engagement analytics based on social media performance?

Report generation is one of the most recurring responsibilities in any department, notably marketing and sales departments, which have a lot of variables to measure on a regular basis. Recurring jobs, which typically include data-related operations, need employees to spend an average of 19 workdays per year on this sort of task.

The Advantages of Intelligent Automation in Marketing and Sales

Assisting employees to improve productivity and corporate efficiency

Employees in Marketing and Sales are frequently confronted with repetitive and high-volume duties, as well as a range of paper-work and data to process. By automating these operations, intelligent automation can help employees reduce their workload. Not only will this save a large amount of time, but staff will be able to use the time saved to up-skill and do more value-added work.

Intelligent automation can assist in automating a wide range of job operations, including payment processing, client inquiries, and many more. With digital transformation becoming increasingly important for businesses to survive in the market, IA will be able to assist firms in maintaining their competitive advantage.

Increase your revenue.

Increased labor efficiency and time savings will lead to increased revenue for businesses. Incorporating intelligent automation into your business plan can help automate repetitive job activities, resulting in lower mistakes, shorter processing times, and higher ROI. Artificial intelligence technologies can assist organizations in focusing on the demands of their customers rather than wasting money on populations that will not be interested in the products or services.

Instant Customer Understanding

Intelligent automation lays the door for more efficient and effective data collection and utilization. This will provide the Marketing department with a better understanding of market trends and client needs.

Marketing and sales are being transformed by intelligent automation.

Finally, the use of intelligent automation in marketing and sales is changing the way customers and businesses engage.

These functions were long thought to be unattainable without modern technology. Businesses may now hyper-personalize their interactions with each client and prospect.

However, as sophisticated AI algorithms continue to evolve, humans have yet to realize their full potential. In the future of digital transformation, AI will only become more powerful and beneficial to businesses.