Innovative Dreams, a production firm formed in collaboration with Wonder Project, a studio that creates religious and family-friendly movies and television shows, as well as a streaming service on Amazon Prime Video, was introduced by AI video-generating startup Luma.
Ben Kingsley, a British actor, will star in the partnership’s first project, “The Old Stories: Moses,” which will debut on Prime Video this spring.
In a social media post on Thursday, Luma stated, “Innovative Dreams is a production services company where seasoned filmmakers from director Jon Erwin’s team and Luma’s creative technologists work with great studios and filmmakers to realize ambitious ideas.”
The startup envisions creative teams working in real time with Luma Agents to add footage of live performers and alter sets, props, and lighting. The company’s newest tools, Luma Agents, are intended to manage end-to-end creative activity involving text, images, video, and audio.
According to Luma’s post, “this is a significant improvement over the current virtual production and performance capture processes where things come together only in post.” “This is the leverage of AI—not just quicker or less expensive, but superior to what came before.”
There are other startups that have transitioned from tooling to production besides Luma. London-based creative firm Wonder Studios is collaborating with Campfire Studios on a documentary, while AI startup Higgsfield debuted an original series last week, beginning with a 10-minute sci-fi episode.
The debut coincides with the statement made by Cristóbal Valenzuela, co-founder and co-CEO of rival Runway, that movie companies should employ AI to create 50 films instead of spending $100 million on a single movie in order to boost their chances of generating a blockbuster.
Amit Jain, the CEO and founder of Luma, has made a similar argument, telling TechCrunch that filmmaking is becoming more limited due to Hollywood’s skyrocketing production costs. He contends that without compromising quality, generative AI might speed up, lower the cost, and improve the efficiency of filmmaking.
Luma’s latest collaboration with Wonder Project is based on such philosophy.
Director Jon Erwin and former Netflix executive Kelly Hoogstraten founded Wonder Project in 2023 with the intention of addressing the faith and values audience worldwide. In 2025, their debut production, a Biblical drama series depicting King David’s life, “House of David,” was made available on Amazon Prime Video.
However, religious and faith-based content will not be the exclusive focus of Innovative Dreams. According to the companies, they can work on projects with other studios and in a variety of genres.
Erwin stated in a video touting the collaboration that Innovative Dreams will employ a novel “real-time hybrid filmmaking” technique that blends virtual production (as in “The Mandalorian”) with performance capture (like in “Avatar”), done live and more affordably with Luma’s capabilities.
In order to digitally record their motions and facial expressions and create animated characters, performers perform in a green-screen setting while donning suits and facial markers. This process is known as performance capture. In a virtual production, actors perform on set, frequently in front of enormous LED screens rather than a green screen, while real-time game-engine images construct their surroundings, fusing the real and virtual worlds throughout the shoot.
According to Erwin, Luma’s technologies enable them to record a human actor in any location and then transfer that footage to a photorealistic scenario. They can even go so far as to create a new face that mimics the actor’s movements and facial expressions while appearing entirely different.