Cloud data giant Snowflake has engaged into a $200 million multi-year AI contract with OpenAI on Monday, the latest indicator that enterprise AI competition continues to heat up.
Under the partnership, Snowflake’s 12,600 clients will have access to OpenAI models across all three major cloud providers. Snowflake employees access to OpenAI’s ChatGPT Enterprise as well. The two businesses are also working to produce new AI agents and other AI products.
“By bringing OpenAI models to enterprise data, Snowflake enables organizations to build and deploy AI on top of their most valuable asset using the secure, governed platform they already trust,” Snowflake CEO Sridhar Ramaswamy stated in a press release. “Customers can now harness all their enterprise knowledge in Snowflake together with the world-class intelligence of OpenAI models, enabling them to build AI agents that are powerful, responsible, and trustworthy. Together, we’re setting a new standard for AI innovation, helping organizations transition with confidence, while maintaining high security and compliance standards.”
Beyond the press release, OpenAI declined to provide any other details on the agreement.
If this deal feels familiar, it should. Snowflake announced a $200 million enterprise deal with AI research lab Anthropic at the beginning of December. At the time, Ramaswamy was quoted making very similar statements about how the cooperation with Anthropic will give its customers access to sophisticated AI models on top of their existing data.
“Our partnership with OpenAI is a multi-year commercial commitment focused on reliability, performance, and real customer usage. At the same time, we remain purposely model-agnostic. Enterprises need choice, and we do not believe in locking customers into a single provider,” Baris Gultekin, vice president of AI at Snowflake told over email. Along with Anthropic, Google, Meta, and other frontier model suppliers, OpenAI is a significant partner and is currently accessible on Snowflake.
Snowflake isn’t the only enterprise striking large partnerships with numerous AI companies either.
In January, workflow automation vendor ServiceNow announced multi-year arrangements with both OpenAI and Anthropic for very same reasons as Snowflake. ServiceNow president, COO and CPO Amit Zavery told at the time that collaborating with both AI labs was purposeful because they wanted to provide their customers and workers the flexibility to choose which model they wanted based on the task at hand.
It’s challenging to specify which AI businesses are having the most enterprise adoption success thus far.
A Menlo Ventures assessment from late 2025 showed its portfolio company Anthropic maintains a strong market lead; an Andreessen Horowitz report from last week predictably revealed its portfolio company OpenAI is topping the pack.
These contradicting surveys make it impossible to effectively track workplace AI usage trends. However, this new run of acquisitions does provide a short-term view of what enterprise AI adoption will look like. The upshot: corporations will continue to create relationships with many AI companies because each one offers big language models with diverse strengths and shortcomings.
Enterprises are likely going to partner with many AI players because diverse AI companies and their vast language models come with their own strengths and drawbacks.
Similar to how many ride-hail users alternate between Lyft and Uber depending on what makes the most sense at any given time, enterprise AI could quickly develop into a market with many winners and an overlapping customer base. Case in point: employees of these firms already adopt their preferred model regardless of their company contracts.
Or maybe there will be a clear winner after all. But for now, it’s probable we are going to see companies ink partnerships with many players as they continue to look for where AI can deliver meaningful value.