The fad known as “looksmaxxing,” which started in online incel communities and has since taken off on TikTok, has drawn the interest of Gen Z guys who want to enhance their physical appearance in a variety of ways. According to The New York Times, this phenomena has recently gained “escape velocity” into the larger teenage culture, which has parents, educators, and mental health specialists both fascinated and concerned.
Softmaxxing
Gum chewing and mewing are examples of softmaxxing procedures that have grown in popularity among people looking for non-invasive ways to improve the appearance of their faces. The Mewing technique, named for the orthodontist John Mew, involves pressing the tongue on the roof of the mouth to preserve good tongue posture. Supporters assert that over time, this can result in a better face structure and a more defined jawline. Nevertheless, there is little scientific proof for these assertions, and individual outcomes can differ greatly.
Some people think that gum chewing, another softmaxxing technique, improves facial definition and strengthens the jaw muscles. The efficacy of excessive gum chewing for face enlargement is not well supported by science, despite the fact that it may result in hypertrophy of the masseter muscles and a squarer jawline. Indeed, excessive chewing may hasten the aging of the lower face, according to some doctors. It’s crucial to remember that these methods should be used with caution because it’s unclear how they will affect dental health and face shape in the long run.
Hardmaxxing
Those looking for more drastic facial alterations have been more interested in hardmaxxing techniques like Botox injections and jawline surgery. The jawline can be slimmed and contoured with Botox injections in the masseter muscles; improvements usually show up after eight weeks. For effective masseter reduction, 48 to 72 units of Botox are needed; however, dose varies according to individual demands. Botox treatments are non-invasive, but they are transient and need to be maintained.
Some choose jawline surgery for more long-lasting effects. This process can significantly change facial anatomy and fix alignment problems. It does, however, have more risks, including the possibility of consequences such nerve injury, infection, and hematoma. To guarantee safety and the intended results, both Botox and surgery should be used with caution and after careful consultation with licensed medical professionals.
Effects On Mental Health
For young men and adolescents in particular, looksmaxxing can have serious detrimental effects on mental health. Reduced self-esteem, social disengagement, loneliness, and the emergence of an inferiority complex can result from an obsession with looks. Long-term exposure to looksmaxxing social media content has been associated with higher rates of anxiety, depression, and negative body image in teenagers.
The risks associated with this tendency go beyond mental health conditions. In an attempt to achieve idealized appearances, some people turn to dangerous and extreme methods like “bone-smashing” or severe diets (also known as “starvemaxxing”). Experts in mental health caution that lowering one’s worth to physical characteristics can have negative psychological effects, highlighting the need for more long-term strategies to develop identity and self-worth. Since this trend frequently preys on preexisting fears and low self-esteem6, parents and other caregivers should be aware of it and how it may harm young people’s wellbeing.
Evolution Of Beauty Trends
With an estimated $31.7 billion in beauty sales, TikTok has become a significant factor in influencing consumer behavior and cosmetic trends. Through TikTok, Gen Z in particular is redefining beauty norms by adopting trends that place an emphasis on wellness, self-care, and natural appearances. Popular trends include “micro beauty,” which emphasizes efficiency and simplicity, and “glass skin,” which strives for a clear, poreless complexion.
Many TikTok beauty trends encourage inclusivity and self-expression, in contrast to the potentially dangerous looksmaxxing trend. Brands that provide sustainable packaging, a variety of shade options, and gender-inclusive products are attracting more and more Gen Z customers. But TikTok’s quick trend cycles can also result in the dissemination of false information and possibly dangerous beauty techniques. Customers must view these trends critically as they develop and put their general well-being ahead of ephemeral aesthetic standards.