The Meta-owned social network Threads said on Wednesday that it is launching an AI-powered feature that allows users to customize their feed. Users can temporarily specify what they would like to see more or less of in their feed by using the platform’s new “Dear Algo” function.
Users must put “Dear Algo” in a public Threads post and then specify what they would want to see more or less of in order to utilize the feature. For instance, you may write “Dear Algo, show me more posts about podcasts” if you would want to see more content about well-known podcasts. After submitting a request, your feed will be modified for three days.
It’s important to keep in mind that since Dear Algo operates via public postings, other people can view your request and possibly repost it to use in their own feed. Some users may find this feature problematic because they may not want their requests to be made public. But according to Meta, it sees this as a means of introducing users to fresh discussions and subjects, transforming customization into a communal experience.
Threads outperforms its rivals by providing a feature that isn’t found on other platforms: the ability for users to temporarily alter what shows up in their feeds.
In a blog post, the firm stated, “Threads is where you go to keep up with what’s happening right now.” However, there are instances when your priorities shift quickly, and you want your Threads feed to reflect that. For example, you might want to see more threads about a live NBA game or fewer about a TV show you haven’t watched yet.
The new Dear Algo function goes beyond customisation, even while Threads and its rivals, X and Bluesky, already provide users with a straightforward method to express their preferences with a “Not Interested” button. Additionally, X has a reputation for making Threads feel more real-time, which the feature might help with.
Dear Algo is currently accessible in the United States, Australia, New Zealand, and the United Kingdom. Threads intends to expand its reach to additional nations in the future.
The new feature was introduced a few weeks after Similarweb, a market research firm, revealed that Threads currently outpaces X in terms of daily mobile usage. Over the past few months, the number of daily active users on the Threads mobile app for iOS and Android has continued to rise, despite X still controlling the Threads site.
According to the research, as of January 7, 2026, X has 125 million daily active users on mobile, compared to 141.5 million on Threads.