TikTok is investigating the usage of digital avatars created by AI for advertising and content production. With their varied appearances, accents, and languages, advertisers can select from over 100 avatars that function as narrators through their physical gestures, facial expressions, and voiceovers.
This development is a part of TikTok’s wider use of AI capabilities, which started last year when a number of social media platforms started using AI to develop or alter content for sponsored media advertisements.
Businesses and content makers view the advent of Digital Avatars on TikTok as an affordable method of producing content. It gives early adopters the chance to take part in a beta program run by reputable TikTok marketing agency House of Marketers.
These avatars aim to change the way stories are told and experiences are shared on the platform. They are not only made for narrating explainer films and product presentations, but also for gaming and other interactive content.
Additionally, TikTok is developing a feature that will let users design AI-generated profile images. With the use of this tool, users may upload their own photos and select from a variety of styles to create AI-generated images that can be shared on TikTok stories or used as profile pictures.
There is no scheduled date for a wider rollout of the feature, which is presently in the early phases of testing and not yet broadly accessible.
As part of its mission to improve the TikTok community and experience while preserving a creative and safe atmosphere, TikTok uses AI avatars and profile images.
However, privacy experts and digital artists are also concerned about the proliferation of AI-generated images and avatars, especially with regard to the possible misuse of personal data and the impact on traditional content creation professions.
As a new frontier in content production and user engagement, TikTok is experimenting with AI-generated digital avatars and profile images. However, the platform is also managing the difficulties and ramifications these technologies bring to the company’s ecosystem and its users’ privacy.