The Fox-owned streaming service Tubi announced on Tuesday the release of its native app within ChatGPT, making it simpler for users to explore its extensive collection of over 300,000 films and TV shows.
While rivals like Netflix and Amazon Prime Video have tested AI-powered suggestions on their own platforms, Tubi is the first significant streaming service to create a dedicated ChatGPT experience.
Installing the Tubi app from the ChatGPT app store and entering “-Tubi” in a prompt will allow users to use the integration. They can then submit natural-language inquiries, such as “something funny” or “a thriller for girls’ night,” and receive instantaneously customized choices based on their tastes, all of which are connected to Tubi titles.
The introduction coincides with heightened competition in the streaming market. Discovery has grown difficult for all platforms competing for the limited attention of viewers due to the abundance of entertainment options. In an effort to keep viewers interested, several streamers have even started implementing social media-inspired features, which reflects broader changes in how viewers consume information.
Tubi’s action expands on previous AI efforts. In 2023, the business unveiled “Rabbit AI,” a ChatGPT-powered feature that let users ask targeted questions and get tailored suggestions. But the next year, the tool was withdrawn.
A strategic change is suggested by the new ChatGPT integration: Tubi is now meeting people where they are already looking for answers, rather than attempting to mimic AI experiences inside. In February, ChatGPT had 900 million weekly active users. According to Tubi, there are over 100 million active users per month.
In unrelated news, Tubi just introduced the “Creatorverse Incubator,” a brand-new program designed to assist up-and-coming content producers. For original programs that will debut only on the platform, the initiative provides funding opportunities and promotional support.
In October, OpenAI initially made it possible for developers to create apps within ChatGPT. Numerous businesses, including Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow, have now introduced integrations. The most recent native app to be released was SeatGeek.